MEASUREMENT METHODOLOGY

How ProvableGEO measures and verifies GEO/AEO outcomes.

Decision-grade measurement requires recorded conditions, explicit forecasts, governed execution and a comparable retest.

01

Fix the measurement contract

Record answer engines, prompts, markets, languages, run counts and measurement time as one contract.

02

Measure repeatedly

Treat a single answer as a sample, not a rank. Repeated observations reveal variation and uncertainty.

03

Separate forecasts from observations

Future improvement remains a modeled scenario and is visually and verbally distinct from measured results.

04

Retest approved actions

Record implementation evidence and retest against the baseline contract. Any condition mismatch lowers comparability.